Understanding Member's Needs

[lsechrest]

The membership of your group is either satisfied and/or dissatisfied. So, what do you do? Does this tell you what they're really looking for? Does this really keep them as members? Quite simply, NO. "YOUR MEMBERSHIP MAY BE HAPPY AS CLAMS, BUT YOU MIGHT NOT BE MEETING THEIR NEEDS, AND THEY WON'T STAY." If you’re the leader of any organization, you need to meet your member’s needs, bottom line, or they won't stay. Member's don't have the time or money to spend with groups that don't meet their needs.

Do you know what your customers and/or members want? Do you know what’s important to them? Are you following an outdated format and/or script that might not be meeting their needs?

Don’t waste time. Get down to what you should be doing meeting your customer’s needs. It's easy to accomplish if you do it right. Over the next few months, we're going to outline what you should be doing and letting you know why. Add your own insights and comments to make things even more interesting.

Take care,
Lynn