January 08, 2009

New Year Goals

One of the keys to a happy new year is setting goals for your life and business. From the perspective of your business goals, it is important to improve your customers' experiences, which regularly results in their increased loyalty and their overall retention as your clients. We're seeing more people focusing on what is really important to businesses in a tough economy - their customers. This article is just one example.

Let us help you focus on your most important asset - your customers. Be sure you are building their needs into your business plan and proactively addressing their issues with our tested and validated (SRI) tools.

Insights - When Best-of-the-Best Is the Best

In today's electronic world with an abundance of information, we find it hard to discern what really constitutes the best out of endless data input. Much of the information simply lists hits, or ticks or votes, which is meaningless unless done with controlled samples (and not simply posted on the Web). In many cases, we need to go back to the tried-and-true sources (such as Gallup and Consumer Reports) that do controlled samples and studies to find the best-of-the-best.

Thank you for your insights.

Vendor Spotlight - Stay in Touch with SendOutCards

How do you stay in contact with family, friends, and business associates? Email is read and quickly deleted, but greeting cards are always opened, cherished, and appreciated. In today's economy, everyone needs a bit of sunshine - especially important in relationships that are important to you. Sending cards can be quick, fun, easy, and even inexpensive when you, use your computer, to send handwritten, personalized cards through the real mail - in seconds - when you use SendOutCards.

Mention this newsletter and send a card for FREE when you contact Patti Glick at 408-406-6158, or e-mail her for a brief demonstration.

Clubs & Membership - Focusing on Members Needs

We've recently worked with a variety of clubs/membership groups to understand their members' needs and how the groups can improve. The studies have provided invaluable insights for these leadership teams that are focusing their efforts on their members' needs and improving their experiences. The best part - not a single recommendation required any costs beyond membership training and experienced members' insights.

Do you know of a group and/or club that you'd like to see improve? Let them know about our services, which are easy and inexpensive to implement and will provide them with a road map to satisfying their members' needs.