Services
Market Alliance (MA)
The MA is focused on connecting your business with future/potential customers. Your business will periodically receive insights based on information collected on a continual basis as to what your potential customers are looking for in selecting a provider within your industry. MA Fact Sheet
Customer Alliance (CA)
The CA is focused on connecting and enhancing your relationship with your existing customers. Your business will receive quarterly updates based on interaction with the customer base you've already established. CA Fact Sheet
Customer & Market Alliance (CMA)
The CMA offering combines everything that you receive from our MA and CA offerings to create a complete view of both your existing and potential customers. Your business will not only receive everything associated with the the MA and CA offerings but you will also receive unique insights that can only be attained by combining these services.
What Our Clients Say
"Using AlliedInput has given us the ability to interact with our clients and provided us with actionable results that will allow us to improve our services and increase our customer satisfaction."
- Pat Logan
Director
UB Child Care Center
1-716-829-2226
www.ubccc.buffalo.edu
Deliverables
Market Alliance (MA)
For your potential customers you will:
- Discover and be able to prioritize what is important to them.
- Understand how to focus your marketing efforts based on their needs.
- Identify their requirements enabling you to become their value-added provider.
- Gain insight as to what others are doing to bring customers in and keep them.

We will provide you with key insights as to what potential clients find most and least important to a service provider in your industry. This will allow you to focus and prioritize the criteria that will attract new clients.
You will receive insights regarding industry best practices enlightening you as to what other organizations are doing to improve their business plans and acquire new customers.
We provide your potential customers with comparisons of their scores versus others. We also inform them of the reasons behind these ratings giving which will assist them in making informed decisions regarding your products and services.
Customer Alliance (CA)
For your existing customers you will:
- Obtain insights which highlight your key strengths and weaknesses.
- Receive recommendations to improve their experiences and satisfaction.
- Develop action plans to increase their loyalty.
- Provide immediate feedback to educate them and maximize their utilization of your products and services.

We will outline your key strengths that you should further leverage to drive your businesses competitive advantage. We will also highlight areas of improvement that will have the most positive impact on your customers.
We will provide you with recommendations, detailing specific actions you need to take to improve your services, your customers' experiences and grow your business.

Your customers will receive immediate feedback from your business based on their input which will educate and empower them resulting in an improved experience.
Customer & Market Alliance (CMA)
In addition to what you receive with the above offerings you will:
- Receive insights into the changes in priorities between potential and new clients.
- Develop strategies to increase the rate at which you secure new customers.
- Obtain recommendations on how to focus and/or expand your business to meet your potential and new clients needs.

We will provide you with recommendations tailored toward your potential and existing customers which will improve your services, your customers' experiences and grow your business.

You will receive key insights regarding changes of importance between potential and existing customers. This will allow you to identify what your business needs to do to attract new clients and what you need to focus on once they become your customers in order to keep them.